In a new video, Intel took a significant step beyond the commitments of other electronics companies by publicly stating its intent "to manufacture the world's first verified, conflict-free microprocessor by 2013." No other company from the electronics, jewelry, or automotive sectors have made a similar commitment, so this goal represents a serious step forward.
The video, released by Chief Operating Officer Brian Krzanich, is part of Intel's Corporate Social Responsibility initiative, which is "intended to inspire employees and set a challenging target" for the company. "At the beginning of the project we considered banning all material from the country, but we quickly came to the conclusion that that wasn't the right thing to do," said Intel's Jerry Meyers, in the video:
What we found when we were over there [in Congo] is that there's really only two major industries: its farming, and its mining. So, if we were to ban materials from that country, we would be depriving the local people of one of two of their main sources of livelihood, and we wanted to avoid that at all cost. But we did want to ensure that we had a good conflict free source of all minerals.
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