Coke and cynicism

From Africa is a Country Tue Apr 10 2012, 23:50:44

I won't bother to unpack this commercial, but this is exhibit A for the case against uncritical boosterism and identity politics.  Coco Cola Kenya hijacks "the Africa is booming" discourse to sell more soft drinks. Here's their cynical sales pitch: There are close to 1 billion people in Africa each with a reason to believe. Because Coca-Cola [...]

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