· Members endorse accreditation and development through establishment of an institute to enhance the profession · New officials led by PR Academic Kentice Tikolo receive two year mandate to inject new framework as demand for qualified well rounded PR communicators peak
· Reputation management and increasing need to communicate credible information by organizations and state bodies has placed a premium on well qualified practitioners
Nairobi, May 10th 2012...Members of the Public Relations Society of Kenya have endorsed far reaching measures expected to up the ante on minimum qualifications for practicing professionals in the public and private sector.
During the association's Annual General Meeting held recently, members approved the establishment of the Kenya Institute of Public Relations (KIPR) that will steer the instutionalization of the profession in Kenya. Other initiatives adopted by the members were a continuous professional development (CPD) programme and the accreditation of members who have acquired and attained minimum standards as spelt out by the Society.
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