Rotten Fruit: Why 'Picking Low-Hanging Fruit' Hurts Efficiency And How To Fix The Problem

From ThinkProgress Fri Nov 23 2012, 12:25:42

by Auden Schendler, via EDC Magazine Sometimes a failure can arrive disguised as a success. For example, DDT. The A-bomb. "Don't Ask, Don't Tell." The Industrial Revolution (if it ends up destroying civilization with runaway climate change). Highly profitable energy efficiency. Wait--energy efficiency? Isn't that what's going to help save humanity? Well, yes. Efficiency is [...]

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