The Oxford University China Africa Network hosted on 9 November 2012 a conference on "New Trends in African Media: The Growing Role of China."
Iginio Gagliardone and Harry Verhoeven prepared a brief conference report that pointed out speakers and audience members underscored China's intentions to cast Africa and Africans in a more positive light. Other participants questioned the motives behind the spectacular expansion of CCTV and Xinhua News Agency, suggesting the effort may constitute a propaganda offensive.
Yushan Wu of the South African Institute of International Affairs gave a power point presentation titled China's State Media Engagement in Africa: An Instrument of Public Diplomacy.[view whole blog post ]