This week, Equity Bank went live on twitter - and joined other top bank groups in Kenya in their use of social media to respond to customer issues. About half of Kenya's 46 banks are now on twitter ( see this list of local banks on twitter), but as the table blow shows, the number of bank customers likely to use social media is a small fraction of the total numbers.
Social media stats on Kenya's largest bank groups
While Facebook is a powerful medium for banksto convey news and products promotions (some even tweet links to longer pieces or videos on Facebook, not their own websites) and get feedback, twitter is equally as powerful on but for customers as it gives them the ability to to tag a bank manager or CEO's or any widely watched trend such as #twitterthumbsup (for good customer service) or #twitterbigstick for bad customer experiences.
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