With launch of i100, viral sites continue to spread

From Columbia Journalism Review Wed Jul 30 2014, 19:50:00

By Chris Ip i100 looks very familiar. The new website from UK newspaper The Independent has "curiosity gap" headlines ("The most uplifting body image message you will see today"), clicky YouTube videos ("The spectator who popped a wheelie alongside Tour de France winners") and listicles ("The 9 best worst things you...

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