Likes & tweets can mean real action...

From beCause » Blog Thu Dec 19 2013, 18:40:51

I am honored to have Tech-Geekista Nikki Longo write the following guest post on power of social media: "In an eye-opening experiment conducted earlier this year, Facebook encouraged its users to become organ donors. The response was nothing short of a miracle, as organ donor registration increased by 3,012 donors on the first day of the campaign. That uptick accounted for a 2000% increase in daily donor registrations. Today, charitable organizations often use crowdsourcing via social networks like Kickstarter to fund their initiatives. Crowdsourcing in its most basic sense is receiving services, ideas, financial donations, or content by seeking contributions from a large group of people. In recent years, social media has helped nonprofit organizations find that delicate balance of asking... more

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