With Y2K bug-level fervour, murmurs around POPI, the impending Protection of Personal Information Act, pepper board room conversations. In consultation with brands I am asked weekly what this new legislation will mean for marketers and more specifically, for marketers in social media channels. So what is POPI exactly? In 2009 the South African government first tabled [...]
The post What POPI Means For Social Media Marketers appeared first on Mike Stopforth.
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