I first learnt about Jumia via a billboard in Lagos (on the main bridge connecting the island and the mainlands) sometime in 2013. I was in Las Gidi working with external and internal clients for Rancard. Given what we know about putting billboards and their costs, I was giddy about seeing these - for an ecommerce website nonetheless. I later found out it was a 'popular' website for Nigerians to buy items online. Amazon for Nigeria. This month, still Africa's leading online retailer, Jumia, launched in Ghana. Ghana is the latest African country Jumia is operating in. Akwaaba, Jumia.
Jumia first launched in 2012 and has already successfully brought e-commerce to Nigeria, Ivory Coast, Egypt, Morocco, Kenya, Uganda and Cameroon. If you know more about Jumia, you know it's actually managed by Rocket Internet, one of the most aggressive tech companies worldwide. With German type efficiency and American type aggression and African type resourcefulness, Jumia is growing at a fast pace. I fully expect it to ramp up quickly in Ghana and be a major player in the space here shortly. So don't be surprised when you see their billboards in town. Actually, I will not be surprised if we don't see their billboards in town. Maybe they'll do more BTL this time, then ATL. (below-the-line, above-the-line advertising.
Jumia is part of Africa Internet Holding's portfolio. AIH is the parent group of nine successful and fast-growing companies in more than 20 African countries, accounting for over 3000 staff. That's a lot of IT jobs right there, which has been a major discussion point in the ongoing Innovation Month in Ghana. AIH's network of companies ...
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