Blog entries from: Mike Stopforth

South African entrepreneur, writer and speaker

1 to 10 of 12

August 15 2014

From Mike Stopforth Fri Aug 15 2014, 05:26:22

I'm thrilled to announce that my book, #BrandSchizo, is finally out in print! I have been talking about brand schizophrenia for some time now and worked with the wonderful Amy Heydenrych to compile those blog posts, talks and interviews into a coherent single work that we published with the help of Jacana Media and the design [...]

The post #BrandSchizo - My Book Is Out! (And Free Stuff) appeared first on Mike Stopforth.

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July 31 2014

From Mike Stopforth Thu Jul 31 2014, 08:03:05

I haven't had a desk at Cerebra for just over 5 months now. Cerebra's offices have a very open plan design to start with and Craig and I deliberately resisted the temptation of closed off offices (more about that here). I had, without much intention, occupied a desk in the far corner of the office behind the [...]

The post 5 Things I Learned When I Lost My Desk appeared first on Mike Stopforth.

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July 7 2014

From Mike Stopforth Mon Jul 7 2014, 17:00:29

"The shoemaker's children are poorly shod." One of the toughest and arguably most important lessons of the entrepreneurial journey - especially for those of us running agency businesses - is prioritising the needs of our own companies over those of our clients. I've lost count of the number of times I've had friends who run [...]

The post The Customer Always Comes Second appeared first on Mike Stopforth.

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June 22 2014

From Mike Stopforth Sun Jun 22 2014, 16:05:06

To celebrate not having to ever do business with EEZI MOVE ever again, I'll be taking out a Google Adwords campaign to the same value of what they charge me for my "removal" every month for the next 3 months to help fellow customers avoid the pain. I'm essentially paying people not to deal with [...]

The post Don't Ever Use EEZI MOVE Removals appeared first on Mike Stopforth.

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April 22 2014

From Mike Stopforth Tue Apr 22 2014, 06:54:05

test This is a test blog post from support

The post test appeared first on Mike Stopforth.

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March 27 2014

From Mike Stopforth Thu Mar 27 2014, 10:29:49

"Social media strategy". There are a great deal of agency practitioners selling, and corporate clients requesting, social media strategy. It's a line item on reams of involved proposals and quotations. Type "social me..." into Google and the first autocompleted result is "social media strategy". Same goes for search results on Slideshare, and when you select [...]

The post 4 Sensible Stages For Social Media Strategy appeared first on Mike Stopforth.

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March 3 2014

From Mike Stopforth Mon Mar 3 2014, 06:48:02

When Anna registered us for the Knysna half marathon early in 2013 I had no idea just how much of an obsession running would become for me. I'm not alone though - it seems my Twitter timeline and Facebook newsfeed are peppered daily with stories of people getting off the couch and into a pair [...]

The post New Project: fitCal appeared first on Mike Stopforth.

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February 23 2014

From Mike Stopforth Sun Feb 23 2014, 11:28:38

Ten years ago the job description Community Manager did not exist. Today I get more emails from companies looking for outsourced community management as a service, or for candidates to be recruited into that position, than anything else. A Community Manager is best described as someone who builds, engages and activates online communities around brands. [...]

The post 4 Big Myths About Social Media Community Management appeared first on Mike Stopforth.

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December 10 2013

From Mike Stopforth Tue Dec 10 2013, 07:40:52

We announced recently that WPP acquired a majority stake in Cerebra. This exciting development is the culmination of years of hard work and preparation and we're confident that the timing was perfect for such a partnership. Ok. Enough of the PR blab. I doubt you want to read more of that. This is my personal [...]

The post 7 Things I Learned In Seven Years At Cerebra appeared first on Mike Stopforth.

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October 2 2013

From Mike Stopforth Wed Oct 2 2013, 09:21:06

First disclaimer: I am not a pro athlete. This article is intended to help weekend warriors like me who want to give something like the Otter their best shot. I hope these tips will help demystify the "grail of trail" and answer some of the questions I know I had at the beginning. I'll assume [...]

The post 6 Tips For Making The Most Of Your Otter Trail Race Or Challenge appeared first on Mike Stopforth.

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