Blog entries from: Mike Stopforth

South African entrepreneur, writer and speaker

1 to 10 of 27

March 27 2014

From Mike Stopforth Thu Mar 27 2014, 10:29:49

"Social media strategy". There are a great deal of agency practitioners selling, and corporate clients requesting, social media strategy. It's a line item on reams of involved proposals and quotations. Type "social me..." into Google and the first autocompleted result is "social media strategy". Same goes for search results on Slideshare, and when you select [...]

The post 4 Sensible Stages For Social Media Strategy appeared first on Mike Stopforth.

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March 3 2014

From Mike Stopforth Mon Mar 3 2014, 06:48:02

When Anna registered us for the Knysna half marathon early in 2013 I had no idea just how much of an obsession running would become for me. I'm not alone though - it seems my Twitter timeline and Facebook newsfeed are peppered daily with stories of people getting off the couch and into a pair [...]

The post New Project: fitCal appeared first on Mike Stopforth.

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February 23 2014

From Mike Stopforth Sun Feb 23 2014, 11:28:38

Ten years ago the job description Community Manager did not exist. Today I get more emails from companies looking for outsourced community management as a service, or for candidates to be recruited into that position, than anything else. A Community Manager is best described as someone who builds, engages and activates online communities around brands. [...]

The post 4 Big Myths About Social Media Community Management appeared first on Mike Stopforth.

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December 10 2013

From Mike Stopforth Tue Dec 10 2013, 07:40:52

We announced recently that WPP acquired a majority stake in Cerebra. This exciting development is the culmination of years of hard work and preparation and we're confident that the timing was perfect for such a partnership. Ok. Enough of the PR blab. I doubt you want to read more of that. This is my personal [...]

The post 7 Things I Learned In Seven Years At Cerebra appeared first on Mike Stopforth.

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October 2 2013

From Mike Stopforth Wed Oct 2 2013, 09:21:06

First disclaimer: I am not a pro athlete. This article is intended to help weekend warriors like me who want to give something like the Otter their best shot. I hope these tips will help demystify the "grail of trail" and answer some of the questions I know I had at the beginning. I'll assume [...]

The post 6 Tips For Making The Most Of Your Otter Trail Race Or Challenge appeared first on Mike Stopforth.

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September 18 2013

From Mike Stopforth Wed Sep 18 2013, 07:22:07

I was honoured to be one of the speakers at the 2013 South African eCommerce Conference on the topic of the social customer. I chose the presentation title "You Don't Know JACK" - using JACK as an acronym to embody the characteristics of today's social customer - they are "Journalists", are "Actively" building their personal [...]

The post My Presentation At The 2013 South African eCommerce Conference appeared first on Mike Stopforth.

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From Mike Stopforth Wed Sep 18 2013, 07:22:07

I was honoured to be one of the speakers at the 2013 South African eCommerce Conference on the topic of the social customer. I chose the presentation title "You Don't Know JACK" - using JACK as an acronym to embody the characteristics of today's social customer - they are "Journalists", are "Actively" building their personal [...]

The post My Presentation At The 2013 South African eCommerce Conference appeared first on Mike Stopforth.

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September 10 2013

From Mike Stopforth Tue Sep 10 2013, 08:24:28

I'm very pleased to announce that I'll be speaking at the inaugural CreativeMornings Johannesburg event, courtesy of an invite from the organisers Nicework. I've chosen the topic "Cookie Madness and the Channel Bias: Exploring how complexity is getting in the way of brilliant creative communication", which should be a lot of fun. The event is planned for [...]

The post Upcoming Talk: CreativeMornings Johannesburg appeared first on Mike Stopforth.

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From Mike Stopforth Tue Sep 10 2013, 08:24:28

I'm very pleased to announce that I'll be speaking at the inaugural CreativeMornings Johannesburg event, courtesy of an invite from the organisers Nicework. I've chosen the topic "Cookie Madness and the Channel Bias: Exploring how complexity is getting in the way of brilliant creative communication", which should be a lot of fun. The event is planned for [...]

The post Upcoming Talk: CreativeMornings Johannesburg appeared first on Mike Stopforth.

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August 27 2013

From Mike Stopforth Tue Aug 27 2013, 01:15:46

The 2013 Social Business Africa conference with international guest speaker Dion Hinchcliffe is behind us - thanks to those of you who attended and helped make it such a massive success. One of the highlights of the conference was our partners in the development of the Cerebra Social Business Africa report, Fuseware, sharing some profound insights and [...]

The post Cerebra's 2013 Social Business Africa Report Now Available appeared first on Mike Stopforth.

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