How to make development communications more effective

From Global development | The Guardian Tue Nov 27 2012, 08:08:44

The world is changing but are development professionals keeping up? Our credibility at risk if we do not change the story we're telling, says Martin Kirk

Global development is evolving at a blistering pace. But are development professionals keeping up?

Here are four recommendations for areas in which I think we're falling out of touch. They apply to all development communicators - campaigners, fundraisers, media officers and shop managers - who should see themselves as part of the same team, having one united voice, telling one story.

Drop the passive voice

[view whole blog post ]
 See More    |     Report Abuse

People and Organizations:



blogAfrica is allAfrica.com's platform to help you keep an ear on the African blogosphere. We draw diverse voices from around the world who post regularly and insightfully about African issues. Bloggers, submit your blog's rss-feed!


Today's Featured News
Mozambique Ruling Party Faces Tough Contest

Renamo supporters: Ruling Frelimo faces a stern challenge at Wednesday's polls from...

Surge in Central African Republic Violence

African Union troops in Bangui (file photo): The UN has expressed alarm...

Nigeria, Cameroon, Ghana Get Crucial Wins

Asamoah Gyan of Ghana (file photo): The Super Eagles have boosted their...