How to make development communications more effective

From Global development | The Guardian Tue Nov 27 2012, 13:08:44

The world is changing but are development professionals keeping up? Our credibility at risk if we do not change the story we're telling, says Martin Kirk

Global development is evolving at a blistering pace. But are development professionals keeping up?

Here are four recommendations for areas in which I think we're falling out of touch. They apply to all development communicators - campaigners, fundraisers, media officers and shop managers - who should see themselves as part of the same team, having one united voice, telling one story.

Drop the passive voice

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