'Pacific Rim' Starring Edris Elba Launches Viral Campaign

From Shadow and Act Wed Nov 28 2012, 20:14:52

For those who were waiting to see Edris Elba in Pacific Rim . . . you will have to continue to wait. Today the viral campaign for the film kicked into high gear. With the launch of a website for Pan Pacific Defense Corps which treated us to little more than a map with a countdown to December 12th. No specifics were given about what will happen on this date but other sites are speculating a trailer. My guess is they are probably correct. In addition to the web-site a couple of viral videos and a letter have also made an appearance. Pacific Rim directed by Guillermo del Toro (Pans Labyrnth) is scheduled to open July 2013.

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