Roger Federer Foundation aiming for maximum impact with minimum spin | Les Roopanarine

From Aid | The Guardian Fri Nov 30 2012, 05:31:50

The Swiss star's support for child education projects in southern Africa and beyond lights the way for the wider tennis fraternity

Last year, in a study by the US-based Reputation Institute (pdf), Roger Federer was named second on a list of the world's most respected people. Behind him were Bill Gates (third) and Ban Ki-moon (11th), ahead of him only Nelson Mandela. It's fair to say the Swiss tennis star has a reputation to maintain.

With that in mind, there's a lot riding on the Roger Federer Foundation (RFF). The organisation, which partners local NGOs to support education projects for children living in poverty, was founded in 2003 - the year of Federer's first Wimbledon victory - because his parents felt it was important to give back.

Many find it unthinkable that a high-profile sportsman like Federer would pursue such a project for reasons other than PR, or to maximise sponsorship returns. Yet, as the world's sixth most marketable athlete - and fifth highest paid - the Swiss seems beyond such concerns. If anything, says the foundation's CEO, Janine Händel, Federer's altruism potentially jeopardises the very thing that puts him in a position to make a difference in the first place - his standing.

[view whole blog post ]
 See More    |     Report Abuse

People and Organizations:

You might also be interested in the following news stories:

Malawi:   Mcdonald Harawa Heroics Send Malawi Through to Cosafa Plate Final (news)
27 May 2015

Two penalty saves by McDonald Harawa in the shootout against South Africa proved decisive as the Flames overpowered the hosts 5-4 to reach the finals of Cosafa Cup Plate section. [read more]

South Africa/Malawi:   Bafana Bafana Lose On Penalties to Malawi (news)
South African Football Association
27 May 2015

Malawi beat Bafana Bafana 5-4 on penalties in the COSAFA Cup plate semi-finals stage at Royal Bafokeng on Wednesday night, again South Africa paying the price for failing to convert numerous chances ... [read more]

South Africa/Malawi:   Scoring Goals Is a Problem - Bafana Coach (news)
28 May 2015

Following their second consecutive COSAFA Cup defeat on Wednesday, Bafana Bafana coach Shakes Mashaba has admitted that his charges are still finding it difficult to score goals. [read more]

blogAfrica is's platform to help you keep an ear on the African blogosphere. We draw diverse voices from around the world who post regularly and insightfully about African issues. Bloggers, submit your blog's rss-feed!