Roger Federer Foundation aiming for maximum impact with minimum spin | Les Roopanarine

From Aid | The Guardian Fri Nov 30 2012, 05:31:50

The Swiss star's support for child education projects in southern Africa and beyond lights the way for the wider tennis fraternity

Last year, in a study by the US-based Reputation Institute (pdf), Roger Federer was named second on a list of the world's most respected people. Behind him were Bill Gates (third) and Ban Ki-moon (11th), ahead of him only Nelson Mandela. It's fair to say the Swiss tennis star has a reputation to maintain.

With that in mind, there's a lot riding on the Roger Federer Foundation (RFF). The organisation, which partners local NGOs to support education projects for children living in poverty, was founded in 2003 - the year of Federer's first Wimbledon victory - because his parents felt it was important to give back.

Many find it unthinkable that a high-profile sportsman like Federer would pursue such a project for reasons other than PR, or to maximise sponsorship returns. Yet, as the world's sixth most marketable athlete - and fifth highest paid - the Swiss seems beyond such concerns. If anything, says the foundation's CEO, Janine Händel, Federer's altruism potentially jeopardises the very thing that puts him in a position to make a difference in the first place - his standing.

[view whole blog post ]
 See More    |     Report Abuse

People and Organizations:


You might also be interested in the following news stories:

Malawi:   PP, DPP Rivalry Rages on as Mutharika Denies Meeting Lutepo (news)
Malawi24
24 November 2014

Another ricocheting war of words has ensured between governing Democratic Progressive Party (DPP) and former ruling People's Party (PP) over allegations that President Peter Mutharika forcefully ... [read more]

Malawi:   Woman Arrested for Cutting Husband's Lip (news)
Malawi24
24 November 2014

Police in in the central region district of Nkhotakota are keeping in custody a 35 year old woman for unlawfully wounding her husband over a quarrel on family issues in Kamange II village in the ... [read more]

Malawi:   ACB Doubts Lutepo Confessions (news)
Malawi24
25 November 2014

Anti-Corruption Bureau (ACB) has come to open and disclose that it won't take confessions made by one of the key suspects in the infamous Cashgate Scandal business tycoon Oswald Lutepo. [read more]



blogAfrica is allAfrica.com's platform to help you keep an ear on the African blogosphere. We draw diverse voices from around the world who post regularly and insightfully about African issues. Bloggers, submit your blog's rss-feed!