Roger Federer Foundation aiming for maximum impact with minimum spin | Les Roopanarine

From Aid | The Guardian Fri Nov 30 2012, 05:31:50

The Swiss star's support for child education projects in southern Africa and beyond lights the way for the wider tennis fraternity

Last year, in a study by the US-based Reputation Institute (pdf), Roger Federer was named second on a list of the world's most respected people. Behind him were Bill Gates (third) and Ban Ki-moon (11th), ahead of him only Nelson Mandela. It's fair to say the Swiss tennis star has a reputation to maintain.

With that in mind, there's a lot riding on the Roger Federer Foundation (RFF). The organisation, which partners local NGOs to support education projects for children living in poverty, was founded in 2003 - the year of Federer's first Wimbledon victory - because his parents felt it was important to give back.

Many find it unthinkable that a high-profile sportsman like Federer would pursue such a project for reasons other than PR, or to maximise sponsorship returns. Yet, as the world's sixth most marketable athlete - and fifth highest paid - the Swiss seems beyond such concerns. If anything, says the foundation's CEO, Janine Händel, Federer's altruism potentially jeopardises the very thing that puts him in a position to make a difference in the first place - his standing.

[view whole blog post ]
 See More    |     Report Abuse

People and Organizations:


You might also be interested in the following news stories:

Malawi:   South African Shops Boycotted (news)
Malawi News Agency
24 April 2015

In the wake of a boycott call by the Consumer Association of Malawi (CAMA), of South African shops and businesses, major South African outlets like Game, PEP and Shoprite closed shops in Blantyre and ... [read more]

South Africa:   Zuma Explains Xenophobia (document)
SAnews.gov.za
24 April 2015

My Dear Brother [read more]

South Africa:   Achille Mbembe on Xenophobia; A Letter to Jacob Zuma (news)
AfricaFocus
22 April 2015

"Finally, one word about 'foreigners' and 'migrants'. No African is a foreigner in Africa! No African is a migrant in Africa! Africa is where we all belong, notwithstanding the foolishness of our ... [read more]



blogAfrica is allAfrica.com's platform to help you keep an ear on the African blogosphere. We draw diverse voices from around the world who post regularly and insightfully about African issues. Bloggers, submit your blog's rss-feed!