Roger Federer Foundation aiming for maximum impact with minimum spin | Les Roopanarine

From Aid | The Guardian Fri Nov 30 2012, 05:31:50

The Swiss star's support for child education projects in southern Africa and beyond lights the way for the wider tennis fraternity

Last year, in a study by the US-based Reputation Institute (pdf), Roger Federer was named second on a list of the world's most respected people. Behind him were Bill Gates (third) and Ban Ki-moon (11th), ahead of him only Nelson Mandela. It's fair to say the Swiss tennis star has a reputation to maintain.

With that in mind, there's a lot riding on the Roger Federer Foundation (RFF). The organisation, which partners local NGOs to support education projects for children living in poverty, was founded in 2003 - the year of Federer's first Wimbledon victory - because his parents felt it was important to give back.

Many find it unthinkable that a high-profile sportsman like Federer would pursue such a project for reasons other than PR, or to maximise sponsorship returns. Yet, as the world's sixth most marketable athlete - and fifth highest paid - the Swiss seems beyond such concerns. If anything, says the foundation's CEO, Janine Händel, Federer's altruism potentially jeopardises the very thing that puts him in a position to make a difference in the first place - his standing.

[view whole blog post ]
 See More    |     Report Abuse

People and Organizations:


You might also be interested in the following news stories:

Africa:   Sweden's We Effect and FAO to Support Small-Scale Forest and Farm Producers (press release)
Food and Agriculture Organization of the United Nations
31 August 2015

FAO and the Swedish-based development cooperation organization We Effect have agreed to work together to strengthen small-scale forest and farm producers' organizations in developing countries so they ... [read more]

Malawi:   Government to Promote Green-Belt Initiative (news)
Malawi News Agency
28 August 2015

Minister of Agriculture, Irrigation and Water Development, Dr. Allan Chiyembekeza has said Government is putting in place measures to vigorously promote the Green-belt initiative which was active ... [read more]

Malawi:   Is Voluntary Male Medical Circumcision De-Campaigning Condom Use? (news)
Malawi News Agency
29 August 2015

Seventeen-year-old Homic Muluwani of Bangwe Township is excited that at last he has had the most taunted voluntary male medical circumcision (VMMC) which to him certifies him to having unprotected sex ... [read more]



blogAfrica is allAfrica.com's platform to help you keep an ear on the African blogosphere. We draw diverse voices from around the world who post regularly and insightfully about African issues. Bloggers, submit your blog's rss-feed!


Today's Featured News
Mozambique Ruling Party Faces Tough Contest

Renamo supporters: Ruling Frelimo faces a stern challenge at Wednesday's polls from...

Surge in Central African Republic Violence

African Union troops in Bangui (file photo): The UN has expressed alarm...

Nigeria, Cameroon, Ghana Get Crucial Wins

Asamoah Gyan of Ghana (file photo): The Super Eagles have boosted their...