Roger Federer Foundation aiming for maximum impact with minimum spin | Les Roopanarine

From Aid | The Guardian Fri Nov 30 2012, 05:31:50

The Swiss star's support for child education projects in southern Africa and beyond lights the way for the wider tennis fraternity

Last year, in a study by the US-based Reputation Institute (pdf), Roger Federer was named second on a list of the world's most respected people. Behind him were Bill Gates (third) and Ban Ki-moon (11th), ahead of him only Nelson Mandela. It's fair to say the Swiss tennis star has a reputation to maintain.

With that in mind, there's a lot riding on the Roger Federer Foundation (RFF). The organisation, which partners local NGOs to support education projects for children living in poverty, was founded in 2003 - the year of Federer's first Wimbledon victory - because his parents felt it was important to give back.

Many find it unthinkable that a high-profile sportsman like Federer would pursue such a project for reasons other than PR, or to maximise sponsorship returns. Yet, as the world's sixth most marketable athlete - and fifth highest paid - the Swiss seems beyond such concerns. If anything, says the foundation's CEO, Janine Händel, Federer's altruism potentially jeopardises the very thing that puts him in a position to make a difference in the first place - his standing.

[view whole blog post ]
 See More    |     Report Abuse

People and Organizations:


You might also be interested in the following news stories:

Zambia:   As Forest Losses Rise, Zambia Plans a Timber Moratorium (news)
Thomson Reuters Foundation
17 September 2014

Zambia's lawmakers are preparing to put a moratorium on the country's timber trade, blaming foreigners for a surge in illegal logging and timber exports, experts say. [read more]

Zambia:   Tutu Hails Zambia's Fight Against Child Marriages (news)
The Times of Zambia
18 September 2014

Anti-apartheid icon Desmond Tutu is impressed with the remarkable coalition amongst stakeholders in fighting child marriages in Zambia. [read more]

Zambia:   The Emails That Got Kabimba Fired (news)
Zambia Reports
19 September 2014

An exclusive source close to the Office of the President Special Division has leaked a dossier of allegedly hacked emails which are said to be the primary materials that were used to deceive President ... [read more]



blogAfrica is allAfrica.com's platform to help you keep an ear on the African blogosphere. We draw diverse voices from around the world who post regularly and insightfully about African issues. Bloggers, submit your blog's rss-feed!