For Effective Online Ad Spend You First Need To Understand Social Networks

From Ideate Tue Dec 11 2012, 00:00:00

Most people use multiple social networks, says Marc Herson of 2go - and brands need to become familiar with the landscape to ensure they target their spending effectively. 2go is a mobile social network targeting users in emerging markets, particularly in Africa. The company has over 20 million registered users across South Africa, Kenya and [...] Related posts:

Want To Reach The Mass Market ? Focus Your Digital Spend On Feature Phones

Top 3 social networks to market yourself on in South AfricaTop 3 social networks to market yourself on in South Africa

Local, Mobile And Social Likely To Feature Massively This Summer

[view whole blog post ]
 See More    |     Report Abuse


You might also be interested in the following news stories:

Kenya:   Jubilee Plots to Pull Kenya Out of ICC (news)
The Hague Trials Kenya
17 October 2014

Today - during the 'Is Kenya on Trial at the ICC' debate organized by Change Associates - some legislatures from the ruling Jubilee Coalition revealed that they are working on a new mechanism to pull ... [read more]

Kenya:   How Peace Recording Appeal Turned Me Into an ICC Proxy Witness (opinion)
The Hague Trials Kenya
22 October 2014

ICC suspect journalist Joshua arap Sang's ex-colleague narrates how the government's ban on live broadcasts at the beginning of January 2008, inspired KASS FM's staff to record and broadcast peace ... [read more]

Africa:   Sanergy Brings Sanitation to the Forefront (news)
United Nations Development Programme
31 October 2014

Social enterprise Sanergy has announced its plan to join the Business Call to Action (BCtA). Sanergy brings its expertise in providing affordable and sustainable solutions for tackling the sanitation ... [read more]



blogAfrica is allAfrica.com's platform to help you keep an ear on the African blogosphere. We draw diverse voices from around the world who post regularly and insightfully about African issues. Bloggers, submit your blog's rss-feed!