For Effective Online Ad Spend You First Need To Understand Social Networks

From Ideate Tue Dec 11 2012, 00:00:00

Most people use multiple social networks, says Marc Herson of 2go - and brands need to become familiar with the landscape to ensure they target their spending effectively. 2go is a mobile social network targeting users in emerging markets, particularly in Africa. The company has over 20 million registered users across South Africa, Kenya and [...] Related posts:

Want To Reach The Mass Market ? Focus Your Digital Spend On Feature Phones

Top 3 social networks to market yourself on in South AfricaTop 3 social networks to market yourself on in South Africa

Local, Mobile And Social Likely To Feature Massively This Summer

[view whole blog post ]
 See More    |     Report Abuse


You might also be interested in the following news stories:

Kenya:   Kenya Should Get Better Trade Deals With UK After Brexit (news)
The Nation
24 January 2017

Kenya should expect better deals with the United Kingdom once the country completes the process of exiting from the European Union, UK High Commissioner to Kenya Nic Hailey has said. Mr Hailey said ... [read more]

Kenya:   Kenyan Irrigation App Aims to Cut Water Waste, Crop Losses (analysis)
Thomson Reuters Foundation
24 January 2017

System isn't cheap - but for one farmer it has cut crop losses from drought from 70 percent to 10 percent Dressed in brown overalls, gumboots and a hat, John Njeru kneels and scoops up a handful of ... [read more]

Kenya:   New Anti-Graft Boss Sworn In (news)
The Nation
23 January 2017

New Ethics and Anti-Corruption Commission chairman Eliud Wabukala has officially taken charge after taking the oath office. The former head of the Anglican Church in Kenya was sworn in by Judiciary ... [read more]



blogAfrica is allAfrica.com's platform to help you keep an ear on the African blogosphere. We draw diverse voices from around the world who post regularly and insightfully about African issues. Bloggers, submit your blog's rss-feed!