For Effective Online Ad Spend You First Need To Understand Social Networks

From Ideate Tue Dec 11 2012, 00:00:00

Most people use multiple social networks, says Marc Herson of 2go - and brands need to become familiar with the landscape to ensure they target their spending effectively. 2go is a mobile social network targeting users in emerging markets, particularly in Africa. The company has over 20 million registered users across South Africa, Kenya and [...] Related posts:

Want To Reach The Mass Market ? Focus Your Digital Spend On Feature Phones

Top 3 social networks to market yourself on in South AfricaTop 3 social networks to market yourself on in South Africa

Local, Mobile And Social Likely To Feature Massively This Summer

[view whole blog post ]
 See More    |     Report Abuse


You might also be interested in the following news stories:

Kenya:   Seventeen in Court Over Cruelty to 'Parliament' Pigs (news)
Capital FM
20 May 2013

Seventeen protestors who staged the 'Occupy Parliament' demonstration using 31 live pigs last Tuesday have been charged with cruelty to animals. [read more]

Kenya:   Restive North Sees Shifting Power, Risks (analysis)
UN Integrated Regional Information Networks
17 May 2013

The presence of foreign militias in parts of northeastern Kenya, and their collusion with security officials and business people there, may be to blame for a rise in insecurity in the region, where ... [read more]

Kenya:   Leadership Is a Call to Service (editorial)
The Star
18 May 2013

A major event that grabbed headlines this week was the civil society's protest against plans by MPs to have their salaries increased. Different people have reacted differently to the demonstrators' ... [read more]



blogAfrica is allAfrica.com's platform to help you keep an ear on the African blogosphere. We draw diverse voices from around the world who post regularly and insightfully about African issues. Bloggers, submit your blog's rss-feed!