For Effective Online Ad Spend You First Need To Understand Social Networks

From Ideate Tue Dec 11 2012, 00:00:00

Most people use multiple social networks, says Marc Herson of 2go - and brands need to become familiar with the landscape to ensure they target their spending effectively. 2go is a mobile social network targeting users in emerging markets, particularly in Africa. The company has over 20 million registered users across South Africa, Kenya and [...] Related posts:

Want To Reach The Mass Market ? Focus Your Digital Spend On Feature Phones

Top 3 social networks to market yourself on in South AfricaTop 3 social networks to market yourself on in South Africa

Local, Mobile And Social Likely To Feature Massively This Summer

[view whole blog post ]
 See More    |     Report Abuse


You might also be interested in the following news stories:

Africa:   Khoisan Show That 'Race' Has No Place in Human Ancestry (analysis)
The Conversation
3 February 2016

The ancient origins, anatomical, linguistic and genetic distinctiveness of southern African San and Khoikhoi people are matters of confusion and debate. They are variously described as the world's ... [read more]

Africa:   Netflix Has Broadband Providers Quaking (news)
The East African
6 February 2016

Following the recent expansion of American online content streaming company Netflix around the world, Internet users in Rwanda are wondering whether they will enjoy quality online entertainment given ... [read more]

Africa:   Tweets on Hague Court Overstate the Case (column)
The East African
6 February 2016

A tweet from the Twitter handle #PresidentoftheRepublicofKenya boldly confirmed that the African Union's January Heads of State Summit ended with a resolution that the AU would develop a roadmap to ... [read more]



blogAfrica is allAfrica.com's platform to help you keep an ear on the African blogosphere. We draw diverse voices from around the world who post regularly and insightfully about African issues. Bloggers, submit your blog's rss-feed!


Today's Featured News
Mozambique Ruling Party Faces Tough Contest

Renamo supporters: Ruling Frelimo faces a stern challenge at Wednesday's polls from...

Surge in Central African Republic Violence

African Union troops in Bangui (file photo): The UN has expressed alarm...

Nigeria, Cameroon, Ghana Get Crucial Wins

Asamoah Gyan of Ghana (file photo): The Super Eagles have boosted their...