The lack of live coverage in the United States of the London 2012 Paralympic Games did not go unnoticed by persons with disabilities residing in the U.S. and abroad. While social media was buzzing with criticisms of the lack of planned live TV coverage in the U.S. leading up to and during the Games, not much has been said since. The Inclusive Sport Initiative at the Institute of Human Centered Design is looking to make sure the general population has the opportunity to witness the athleticism of persons with disability through their #HOWCOOLISTHAT initiative.
The power of the mainstream media cannot be underestimated and it is the hope that the outcome of this campaign will be mainstream media coverage of major disability sporting events throughout the world. For more on the initiative please visit their website and social media outlets with the links below.[view whole blog post ]