Has the If campaign to end world hunger got its pitch right?

From Global development | The Guardian Wed Jan 23 2013, 14:36:01

Development communications in the UK have become more sophisticated but so has the British public. What lessons can research teach NGOs about how to achieve campaign success?

To have an impact in a world that is overflowing with information, you have to shout very loudly with one voice. That is why 100 of the UK's NGOs and faith groups have got together for the biggest joint campaign since 2005's "Make Poverty History".

But the If initiative to end world hunger needs more than just attention, it needs people to understand and act.

The Kony2012 campaign was heard because it got over 100 million views on YouTube. But they didn't catch Joseph Kony, head of the Lord's Resistance Army, the guerrilla group in Uganda, and it might well have set back both attitudes to Africa and the idealism of those who clicked on the video but didn't get a real world result.

[view whole blog post ]
 See More    |     Report Abuse

People and Organizations:


You might also be interested in the following news stories:

Uganda:   Seventh Woman Murdered in Entebbe (news)
The Monitor
18 August 2017

Barely a week after the murder of one Sarah Nakajjo, in Nkumba Bufulu, residents of neighbouring Kasenyi were left in shock last evening, after the body of Aisha Nakasinde a 25-year-old food vendor, ... [read more]

South Africa:   Former Ambassador Found Guilty of Hate Speech (news)
News24Wire
18 August 2017

Former ambassador to Uganda Jon Qwelane was found guilty of hate speech, in the South Gauteng High Court on Friday. Judge Dimpheletse Moshidi said, "The offending statement is hurtful, harmful and ... [read more]

Uganda:   Nandala-Mafabi - Why I Didn't Contest for FDC President (news)
The Observer
18 August 2017

In the 2013 elections for the opposition Forum for Democratic Change (FDC) party president, the current secretary general NATHAN Nandala-Mafabi put in a strong showing, although he lost to Gen Mugisha ... [read more]



blogAfrica is allAfrica.com's platform to help you keep an ear on the African blogosphere. We draw diverse voices from around the world who post regularly and insightfully about African issues. Bloggers, submit your blog's rss-feed!