Has the If campaign to end world hunger got its pitch right?

From Global development | The Guardian Wed Jan 23 2013, 09:36:01

Development communications in the UK have become more sophisticated but so has the British public. What lessons can research teach NGOs about how to achieve campaign success?

To have an impact in a world that is overflowing with information, you have to shout very loudly with one voice. That is why 100 of the UK's NGOs and faith groups have got together for the biggest joint campaign since 2005's "Make Poverty History".

But the If initiative to end world hunger needs more than just attention, it needs people to understand and act.

The Kony2012 campaign was heard because it got over 100 million views on YouTube. But they didn't catch Joseph Kony, head of the Lord's Resistance Army, the guerrilla group in Uganda, and it might well have set back both attitudes to Africa and the idealism of those who clicked on the video but didn't get a real world result.

[view whole blog post ]
 See More    |     Report Abuse

People and Organizations:


You might also be interested in the following news stories:

Uganda:   Four People Die in Murder Revenge Attack (news)
The Monitor
31 August 2016

Four people have been confirmed dead after a mob attacked a group of mourners in Kapkwata, Chema Sub-county, Kapchorwa District The mourners were members of Kapkwech clan. Seven people who are in ... [read more]

Uganda:   Medical Trainees Protest Over Allowances (news)
The Monitor
31 August 2016

Police in Mbale town have blocked medical interns from heading to the office of the Residential District Commissioner to handover a petition protesting the scraping of allowances for medical ... [read more]

Uganda:   Special Forces to Halt Operations Against Lord's Resistance Army (news)
Deutsche Welle
30 August 2016

The US says it has imposed economic sanctions on two sons of Lord's Resistance Army leader Joseph Kony. But Uganda, where the LRA originated, says it is quitting an African Union military mission ... [read more]



blogAfrica is allAfrica.com's platform to help you keep an ear on the African blogosphere. We draw diverse voices from around the world who post regularly and insightfully about African issues. Bloggers, submit your blog's rss-feed!