Has the If campaign to end world hunger got its pitch right?

From Global development | The Guardian Wed Jan 23 2013, 14:36:01

Development communications in the UK have become more sophisticated but so has the British public. What lessons can research teach NGOs about how to achieve campaign success?

To have an impact in a world that is overflowing with information, you have to shout very loudly with one voice. That is why 100 of the UK's NGOs and faith groups have got together for the biggest joint campaign since 2005's "Make Poverty History".

But the If initiative to end world hunger needs more than just attention, it needs people to understand and act.

The Kony2012 campaign was heard because it got over 100 million views on YouTube. But they didn't catch Joseph Kony, head of the Lord's Resistance Army, the guerrilla group in Uganda, and it might well have set back both attitudes to Africa and the idealism of those who clicked on the video but didn't get a real world result.

[view whole blog post ]
 See More    |     Report Abuse

People and Organizations:


You might also be interested in the following news stories:

Afrique:  Revue de presse de l'Afrique Francophone du 06 juillet 2025 (press review)
allAfrica.com
6 July 2025

Pétrole : Le Sénégal exporte 2,9 millions de barils en juin Un an après le début de l’exploitation, trois cargaisons de brut ont été ... [read more]

Afrique:  Revue de presse de l'Afrique Francophone du 05 juillet 2025 (press review)
allAfrica.com
5 July 2025

Au Sénégal, le gouvernement annonce un « plan de redressement » de l’économie, sur fonds d’explosion de la dette Pour le premier ministre Ousmane ... [read more]

Africa:  All of Africa Today - July 4, 2025 (news)
allAfrica.com
4 July 2025

  Civilians 'At Risk From Mass Killings' In Sudan's El Fasher The medical charity Medecins Sans Frontieres has warned that mass killings and starvation threaten hundreds of thousands of people ... [read more]



blogAfrica is allAfrica.com's platform to help you keep an ear on the African blogosphere. We draw diverse voices from around the world who post regularly and insightfully about African issues. Bloggers, submit your blog's rss-feed!