Interesting... In Re-Branding Effort, Blackberry Names Alicia Keys Global Creative Director

From Shadow and Act Wed Jan 30 2013, 14:28:37

Yes, that Blackberry - the wireless phone and services developer. During its public launch of its new device, the Blackberry 10, this morning in NYC, CEO Thorsten Heins introduced Alicia Keys as the company's new Global Creative Director. You may initially think of it as just an empty title, and that the plan here is really to use Keys' image to sell Blackberrys. Although, even if that were the case, when I think Blackberry, Alicia Keys isn't the first person that comes to mind, so I'm guessing this is the company's attempt to maybe attract a new kind of customer that they really haven't before - likely a younger, hipper global customer, since, I'd go...

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