New versus old media: how best to get information to smallholder farmers

From Global development | The Guardian Thu Feb 7 2013, 07:04:51

Three projects based on radio, mobile technology and social networking give an insight into what works best for farmers

For smallholders in developing countries, information on weather, markets and agricultural techniques is key to improving productivity. But what is the best way of delivering that information? Here, three projects based on radio, mobile technology and social networking give an insight into what can work.

Radio

Radio has been used to provide agricultural extension services to smallholders in Africa for decades. Until recently, however, there was no substantial evidence of the actual impact of radio on improving agricultural practices, and how to maximise it.

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