DSTV Rewards

From Bankelele Sat Feb 16 2013, 01:21:00

and peculiar Kenyans

This week, Multichoice Kenya launched a promotion called #DSTVrewards in which their active subscribers are eligible to win Kshs. 600,000 (~$7,000) in prizes per week for the next few months. In addition, other subscribers can win 10% discounts for paying on time or win a year's subscription by spotting a box while watching TV (and sensing an SMS to the company)

The competition's launch showed some aspects of peculiar Kenyans including:

The love of free stuff (not an exclusively Kenyan habit, but freebies are necessities in many promotions)

[view whole blog post ]
 See More    |     Report Abuse



blogAfrica is allAfrica.com's platform to help you keep an ear on the African blogosphere. We draw diverse voices from around the world who post regularly and insightfully about African issues. Bloggers, submit your blog's rss-feed!