DSTV Rewards

From Bankelele Fri Feb 15 2013, 20:21:00

and peculiar Kenyans

This week, Multichoice Kenya launched a promotion called #DSTVrewards in which their active subscribers are eligible to win Kshs. 600,000 (~$7,000) in prizes per week for the next few months. In addition, other subscribers can win 10% discounts for paying on time or win a year's subscription by spotting a box while watching TV (and sensing an SMS to the company)

The competition's launch showed some aspects of peculiar Kenyans including:

The love of free stuff (not an exclusively Kenyan habit, but freebies are necessities in many promotions)

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You might also be interested in the following news stories:

Kenya:   Garissa in Shock Over Terror Weapons Hauls (news)
The Star
29 August 2015

Garissa residents are in shock after another cache of weapons were found in a house on Wednesday night. [read more]

Kenya:   Rudisha Returns to Form With Beijing 800 Metres Triumph (news)
Radio France Internationale
26 August 2015

If the Rudishas are still thinking about names for their new baby, Beijing wouldn't be too bad a choice. True, it's not very Kenyan but it would be evocative. [read more]

East Africa:   Dangote to Build Kenya Cement Plant in $1.48bn Africa Deal (news)
The East African
28 August 2015

A Chinese firm has signed a deal worth $1.487 billion with Nigeria-based cement giant Dangote Group to build cement plants in several African countries including Kenya. [read more]



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