DSTV Rewards

From Bankelele Sat Feb 16 2013, 01:21:00

and peculiar Kenyans

This week, Multichoice Kenya launched a promotion called #DSTVrewards in which their active subscribers are eligible to win Kshs. 600,000 (~$7,000) in prizes per week for the next few months. In addition, other subscribers can win 10% discounts for paying on time or win a year's subscription by spotting a box while watching TV (and sensing an SMS to the company)

The competition's launch showed some aspects of peculiar Kenyans including:

The love of free stuff (not an exclusively Kenyan habit, but freebies are necessities in many promotions)

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