Last week, Steven Macatonia wrote that Fairtrade isn't fair enough. Here, the Fairtrade Foundation responds to his criticisms
It is great to see players within the UK coffee industry bringing to light the complex challenges that farmers face. The Fairtrade Foundation agrees with many of the statements made in Steven Macatonia's article Why Fairtrade isn't fair enough, such as consumer demand for great-tasting coffee, as well as the need for farmers to determine their own future, develop sustainable practices and improve the quality of their coffee.
However, the article oversimplifies what is a very complex situation.
Fairtrade is celebrating its 20th anniversary this year, having led the way in the UK for creating consumer awareness of the challenges for farmers and consumer demand for ethically sourced products. Fairtrade and all the companies who offer Fairtrade products (including Union Hand Roasted, the company Macatonia co-founded) are helping change trading practices for the better.
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