by beCause Global Associate David Hain, Director Transformation Partners -- We live in a fast-moving, complicated world that frequently makes it a struggle to pause for breath, far less to make sense of it all. This US military acronym describes it perfectly -- VUCA: volatile, uncertain, complex and ambiguous. We are hyper-networked and have incredible technology at our disposal, yet the very pace of technological advance creates confusion, exhaustion and suspicion in its wake. Customers and employees today are highly empowered, infinitely more demanding than previous generations and with an attention span that is significantly shorter because of the choices available to them from the device in their hand. Yet often they are cynical and change weary - wary of... more
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